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Our Business
We are a multi-format retailer catering to diverse customer segments across various income demographics, including premium, mid-premium, and value, as well as different shopping requirements. We operate through several store formats, including multi-brand format outlets for men, women and children; exclusive ethnic format outlets for men and women; and hypermarkets. Our apparel product portfolio includes ethnic wears, everyday casual wear, and formal wear. We are a leading multi-format retailer in the South-Indian states of Telangana and Andhra Pradesh in terms of number of stores as of March 31, 2025 (Source: Technopak Report).
While our Company was incorporated in 2008, our journey can be traced to year 1999, when our Promoters through a partnership firm, whose business was subsequently transferred to our Company in 2008, opened the first R.S. Brothers store in Koti, Hyderabad, Telangana, which offered ethnic and casual clothing. As customer preferences and demographics evolved toward popular and more diverse products, we opened a new format store called South India Shopping Mall at Kothapet, Hyderabad, Telangana, in 2010 which aimed at providing a one-stop solution for the shopping requirements of middle class and upper middle class-customers with popular and fashionable products to target larger customer base. Today, our R.S. Brothers and South India Shopping Mall stores are designed to be a complete family shopping destination, offering a diverse range of products to suit customer requirements, preferences, and budgets.
We strategically focus on opening our stores in clusters, establishing different store formats within a specific geographic region enabling us to achieve operational and supply chain efficiency, and to build brand recognition depending on demographics and increase in sales. This cluster approach helps us to cater to diverse customer requirements within the same market, resulting in higher customer footfall and customer loyalty. In a market that remains largely fragmented (Source: Technopak Report), we seek to offer products that prioritize quality, reliability and customer satisfaction.
In 2023, to leverage our brand presence in the apparel category, we entered the hypermarket segment through ValueZone, aiming to increase our apparel sales by offering additional daily essentials. We believe that increased customer footfall from shoppers seeking daily essentials provides opportunities to cross-sell our apparel products, as these customers are more likely to browse our apparel range and contribute to incremental sales.
